Author Spotlight: Connie Lacy

See full issue for 2017 11-20

If you had a writing motto what would it be?
Stick to themes I care about. And write with passion.

Where do you draw your inspiration?
I'm inspired by challenges we face - whether it's climate change, being abandoned by a parent, or finding meaning in life - and how we deal with those challenges. I strive to create characters who find the strength to overcome obstacles or complications in their lives. I draw inspiration from real people who refuse to give up, including activists who spend their lives trying to drag us, kicking and screaming, toward a more humane world.

What is one interesting fact about you?
I spent years as a journalist, bending over backwards not to inject my opinion into the news. Now, as a novelist, I'm enjoying the freedom to let my feelings flow through my characters.

Have you learned anything from the self publishing process and would you do anything differently next time?
I would establish my own publishing imprint from the get-go and buy my own ISBN numbers. Instead of just publishing through Createspace and KDP, I would be in the position to publish elsewhere as well, hopefully making it easier to get my books into book stores. I'm going through that process now after publishing five books exclusively through CS and KDP.

What has been your most successful marketing strategy?
I've had some success running KDP ads recently. While sales of my ebooks have not been overwhelming, I've had better results than running giveaways in generating higher sales rankings and a few reviews. My suspicion is that when I do giveaways, the vast majority of those people downloading my books never read them. I think people who pay for a book are more likely to read it. But I keep my prices low, hoping to entice readers to a new author. The caveat, of course, is that I have to continue running ads to get any traction, and that costs money.

What is the best kept secret you have found in regard to indie publishing?
I've discovered there's a camaraderie among indie authors I didn't expect when I started out. I, myself, take satisfaction in helping other authors promote their books, and other authors have been generous in helping me promote mine.

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