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Guessing at Normal
In a particularly homogenous genre, The New Lease stands out as something very different. For a start, there’s very little reliance on action and suspense to keep you interested. There’s no cheap tricks to keep the pace flowing. What The New Lease relies on instead is a sumptuous cultural immersion and a highly intriguing concept.
Brand might seem like a word a marketing executive says before she eats a live baby or however it is they work their terrible magics, but if you’re an author and you’re shilling your books then you have a brand whether you realise it or not. Social media is your platform, how you behave on social media, how you are perceived on social media, is your brand.